Privacy Policy

Royal Black Luxe ("we," "us," or "our") is operated by Gil Dynasty Holdings, LLC and provides private luxury SUV transportation services across South Florida. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website, book a ride, or otherwise interact with our service.

1. Information We Collect

We collect information you provide directly to us and information gathered automatically when you use our service:

• Account & contact information: your name, email address, mobile phone number, and any profile details you provide.
• Booking information: pickup and destination addresses, intermediate stops, scheduled times, flight numbers, passenger count, and service type.
• Location information: precise geographic coordinates obtained with your consent to set pickup points and route your ride.
• Payment information: processed through our payment provider; we do not store full card numbers on our servers.
• Usage data: device, browser, and interaction data collected automatically, including approximate location derived from your IP address.
• Communications: messages between you and your chauffeur, and records of SMS or email correspondence.

2. How We Use Your Information

• To process and fulfill ride reservations, calculate fares, and assign chauffeurs.
• To communicate booking confirmations, status updates, and verification codes via SMS or email.
• To track flights for airport pickups and coordinate timely arrivals.
• To provide in-ride messaging between you and your chauffeur.
• To verify your identity and phone number for security and fraud prevention.
• To improve our service, optimize routing, and maintain quality and safety standards.
• To comply with legal obligations and respond to lawful requests.

3. How We Share Your Information

We share information only as necessary to operate the service and as permitted by law:

• With your chauffeur: pickup and destination details, your name, and contact information needed to complete the ride.
• Service providers: payment processors, mapping and routing providers, SMS and email delivery, and hosting partners, each under appropriate confidentiality obligations.
• Legal compliance: when required by law, court order, or to protect our rights, safety, or property.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to this policy.

We do not sell your personal information to third parties.

All the above categories exclude text messaging originator opt-in data and consent; this information won't be shared with any third parties.

4. Data Retention

We retain your information for as long as your account is active and as needed to provide the service, comply with legal obligations, resolve disputes, and enforce our agreements. Booking and transaction records may be retained for longer periods as required by tax, accounting, or regulatory requirements.

5. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to legal retention requirements.
• Opt out of certain marketing communications.
• Withdraw consent for location collection (which may limit service availability).

To exercise these rights, contact us at bookings@royalblackluxe.com.

7. Cookies

Our website may use cookies and similar technologies for essential functionality and analytics. You can control cookies through your browser settings, though disabling them may affect certain features.

8. Children's Privacy

Our service is not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can delete it.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

10. SMS Text Messaging

When you provide your mobile phone number during the booking process, you consent to receive transactional SMS text messages from Royal Black Luxe at that number, including booking verification codes, ride access codes, and ride status updates (driver assigned, en route, arrived, and completed). Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message; reply HELP for help, or contact us at bookings@royalblackluxe.com. Consent to receive text messages is not a condition of booking or purchase. Mobile opt-in data and consent are never shared with third parties or affiliates for marketing or promotional purposes. See our Terms of Service for full messaging terms.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version here with a revised "last updated" date. Material changes will be communicated through the website or via direct notice where appropriate.

12. Contact Us

If you have questions about this Privacy Policy or your personal information, contact us at bookings@royalblackluxe.com or (954) 470-4701.